An Integrated Marketing Communications (IMC) campaign for The Rabbit Hole Bakery, a local woman-owned bakery in Lincoln's Haymarket area. The campaign was created using different writing styles and techniques to develop effective, goal-oriented communications designed for diverse audiences. The original team consisted of Alexis Gorman, AbbyLane Kloke, Tommy Pepke, Dana Summers, and My Phan. Months later, the concept was revisited by myself when creating a magazine ad.