A creative, integrated campaign for Pocky—a beloved Japanese brand known for its chocolate- and cream-covered biscuit sticks. This project celebrates how food can bring people together and serve as a bridge between cultures. The campaign explores that idea, highlighting the exciting destinations and experiences Pocky can inspire. Using tools like Illustrator, Photoshop, InDesign, and XD, I challenged myself to design a cohesive campaign across paid, owned, and earned media